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THAT FLOWER FEELINGwww.thatflowerfeeling.orgA Floral Industry Initiative FOR IMMEDIATE RELEASE: September 25, 2026 Media Contact: Joe Don Zetzsche Executive Director joe@thatflowerfeeling.org Vanessa LeiteInterim Admin Directorvanessa@thatflowerfeeling.orgMadison Greene Communications and Programs Manager madison@thatflowerfeeling.org That Flower Feeling Names Joe Don Zetzsche Executive Director [Carlsbad, CA] – That Flower Feeling is pleased to announce that Joe

Who is Joe Don Zetzsche, and what makes his approach to the floral industry unique? I’m Joe Don Zetzsche, a fifth-generation Texan: ranch-raised, faith-rooted, and blessed to have spent decades leading people, building businesses, and transforming retail floral. My journey began on a Panhandle ranch and continued through 35 years at H-E-B, where I eventually led Blooms by H-E-B and helped grow the floral business from $80 million to more than $400 million in annual sales. Wh